Trumpnosis… it’s a thing. In How Trump Uses Basins to Capture and Keep Supporters, Melabia explained how Trump is successful in creating and keeping supporters. Now she’s written a song for us to keep the ideas top of mind.
Tag Archives: persuasion
How Trump Uses Basins to Capture and Keep Supporters
The outlines of a strategic approach that President Trump uses to maintain and deepen loyalty among his supporters by creating various emotional “basins.” These include grievance, persecution, dominance, anti-elite sentiment, identity fusion, whataboutism, apocalyptic fears, and entertainment. Each basin reinforces loyalty, making it difficult for supporters to disengage without feeling like they have betrayed a cause.
